Workshops & Webinars
I create workshops and webinars such as these to help professionals identify their talents and understand how to spin them into a compelling career story for their target audience.
Please inform me of future Workshops
WEBINAR
ESADE Alumni: HOW TO TRANSFORM YOUR CV INTO A VALUE PROPOSITION
I conducted this webinar for ESADE’s Alumni Network. If you are a member, you can access the webinar on their platform. In it, we covered the topics below. I offered participants one possible formula to create an engaging headline for their CV and we also analyzed a job posting and two potential candidate profiles to understand the importance of communicating value through the use of keywords.
The outline for this one-hour session is as follows:
- Introduction and icebreaker
- Job search tools
- Your career story and value proposition
- 5 key guidelines
- ATS
- A job offer and candidate profiles
- Takeaways
- Questions
WORKSHOP
Taller CV: Aprende a comunicar una propuesta de valor
I conduct this workshop with Marta Puig-Samper, Career Coach and HR Consultant, in Barcelona. This version is in Spanish:
Descripción
¿Te has presentado a varias ofertas de trabajo sin respuesta? En este taller te daremos las claves para implementar storytelling para transformar tu historia laboral en una propuesta de valor.
Aprenderás las claves para escribir un CV que te abra las puertas a nuevas oportunidades laborales como por ejemplo, la importancia de:
- Autoconocimiento
- Conocer tu público objetivo
- Analizar ofertas de trabajo
- El impacto de ATS (Applicant Tracking Systems)
- Destacar tus logros, resultados y contribuciones
Te llevarás
- Ideas de formatos que encajen con tu objetivo y marca personal
- Feedback de un compañero de taller sobre tu CV
- Tips concretos para convertir tu historia laboral en storytelling que te propone como el mejor candidato para alcanzar tu objetivo.
- Recursos para seguir aprendiendo cómo elaborar tus herramientas de marketing para venderte en el mercado laboral.
WORKSHOP
Knowing & Showing Your Value: Personal Branding and Your Career Story
Maike Hennig of Perfiles Profesionales and I conducted a two-part workshop for the Amadeus Women’s Network in Madrid.
Part 1 of our presentation covers the following:
- The History of Personal Branding
- The 3 Tenets of Personal Branding: Authenticity, Differentiation & Relevance
- Be Yourself in 3D
- The Brand Ecosystem
- Career Worksheet: Signature Skills & Personal Traits Exercise
- What do you want to be known for
- The 3D Branded Bio
- The LinkedIn Headline
- Conclusion: Ditch, Dare, Do!
- For Next Session…
And part 2 discusses:
- Recap from Session 1
- Part II: Showing, continued
- “Mystery Colleague”
- Why having a stellar summary is key to showing your brand
- Group work
- Some possible guidelines, inspiration & “formulas”
- Other important considerations for your profile
- About global career services
The group in the picture below had a chance to do their own 3D branded bio, a career worksheet and get a good start on rewriting their LinkedIn headlines and the About section.
WORKSHOP
Other workshops: EAE Business School
I run workshops in English and Spanish for students in executive education programs and the International MBA to help them produce CVs that convey a value proposition and thus conduct more efficient job searches.
I work with the following organizations to support professionals in putting their best foot forward in their job search through workshops and webinars.